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In the Q – Episode 2: How to Get Paid What You’re Worth


In this second episode of In the Q, Bruce Coombes and Alistair Marshall discuss the importance of setting your fees high enough and getting paid what you’re worth. 

Find out why discounting your fees won’t necessarily help you gain more clients and how you can, on the contrary, be more profitable by charging a premium fee.

Bruce and Alistair also discuss the importance of specialisation, especially when it comes to professional services business development.

Watch the episode here:


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Alistair Marshall

Alistair Marshall has huge empathy with professionals who never get taught how to build their practice and this challenge has been exacerbated with the arrival of Covid 19 which has restricted the availability of random acts of coffee and lunch.

He has more than 30 years of experience in business development. His fast and proven solutions have helped law firms, accountancy practices, banks, engineers and other professionals to quickly attract new clients and win more new business.

Alistair has worked in business development for multi-national corporations, with responsibility for budgets in excess of A$100m.


Professional Services BD

Professinal Services BD specialises in helping professional services firms to become more successful.

They  provide business development services to lawyers, barristers, accountants, bankers and wealth managers, infrastructure and engineering firms, digital agencies, ICT and software consultants.

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