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Good Bad Ugly: Insight Modern Technology 2021

The 2021 GBU Insight Poll on Modern Technology surveyed professionals in the accounting industry to understand their usage and attitudes towards modern technology.

The results showed that most professionals are using modern technology to improve their work processes, with cloud computing, data analytics, and workflow automation being the most commonly used technologies. However, many professionals still face barriers to adopting new technology, such as cost, security concerns, and lack of knowledge.

The poll also highlights the importance of technology in attracting and retaining clients, with clients expecting their advisors to use modern technology to deliver faster and more efficient services.